Experience
FoodShed Planet Idea Lab 9/95-present
(formerly Fresh Baked Copy)
Atlanta, GA
Owner
Develop concepts and copy from branding to blogs for companies in diverse industries, with emphasis on triple-bottom-line sustainability and healthy living. Clients have included Turner Broadcasting, UPS, American Cancer Society, Cox Enterprises, Farmer D Organics, Avivia Health, Niemand Industries, Wesleyan College, and more. Editorial articles published in Edible Atlanta, New Life Journal, and Georgia Organics' The Dirt.
UPS Corporate Headquarters 9/93-8/95
Atlanta, GA
Marketing Communications Project Manager
Conceptualized, wrote, developed and oversaw the dissemination of communications materials such as videos, trade show materials, sales packages, brochures, and newsletters for the national sales team at the headquarters of the largest package delivery company in the world.
Turner Broadcasting System 10/89-8/93
Atlanta, GA
Senior Sales Promotion Manager
Conceptualized, developed, participated in sales effort and managed implementation of multifaceted promotional partnerships for a wide variety of news and entertainment networks. Increased revenues from advertisers due to promotional tie-ins. Negotiated sales opportunities with complementary media. Created alternative marketing venues. Supervised personnel. Developed sales promotion campaigns, including videos, print materials, targeted premiums and special events.
USA TODAY/Gannett 8/88-10/89
New York, NY
Sales Promotion Manager/Marketing Copywriter
Initiated marketing campaigns, implemented strategies, wrote copy, and supervised personnel in the development of trade advertising, promotion, direct mail, media kits, marketing materials and premium items for both domestic and international editions.
MetLife Corporate Headquarters 8/86-8/88
New York, NY
Marketing and Sales Promotion Specialist
Spearheaded marketing campaigns and strategies for a variety of financial services products. Wrote copy, supervised development of graphic design, and directed printers and vendors. Enhanced national sales through product launch collateral pieces, sales convention materials, POS displays and sales brochures.
Pro Bono Work
FoodShed Planet blog 6/06-present
Daily blog that nurtures sustainability close to home and around the world (and other food for thought). Current Technorati rating: 65.
Serenbe Farm 2005
Donated copywriting services to the e-newsletter of this Community Supported Agriculture (CSA) organic farm. (Okay, I got some free crops. Who says I won't work for food?) See www.serenbe.com.
Hattitudes 1/00-1/05
Founded and directed Hattitudes, a 501(c)3 non-profit organization that provided free, new hats and self-esteem-boosting brochures to girls undergoing chemotherapy treatment for cancer at six major hospitals (New York, Chicago, L.A., Mayo Center, and two in Atlanta). Distributed more than 4,000 hats.
Business Volunteers for the Arts 1/91-1/92
Served as marketing chair for the Atlanta chapter of this nationwide
non-profit organization that matches business professionals with
arts organizations.
Education
State University of New York at Geneseo
BA in English awarded December, 1985; Graduate-level communications courses completed at The School of Visual Arts, New York, and Georgia State University, Atlanta.
Personal
Mensa member, organic gardener, karate student, mom.